The press release stated that the label would be releasing "Ouch" as the group's first single on the label in September 2008.
The group's first album, Uncle B, was released on 17 November 2008.
The following year Tulisa again mentored budding stars with her mentoring Ella Henderson and Lucy Spraggan, both of these acts have gone on from The X Factor to have careers in singing.
The group then went on to become the most successful girl band in The X Factor history, having avoided the final showdown every week and winning the show in the process, making them the first group to do so in the show's eight-year history.
Tulisa mentored the "Girls", a category made up of female contestants aged 16–28, which included Jade Ellis, Lucy Spraggan and Ella Henderson.
The album includes "You Better Not Waste My Time", "I Swear", "Feva Las Vegas", "Love for My Slums", "Ouch", "Defeat You" and "Papa Can You Hear Me? Due to the success of their debut album, the group embarked on their first headlining tour, Uncle B tour.
The tour was originally planned for 16 dates but due to high demand 5 extra dates were added. Multiple news sources reported that it was due to suspected swine flu.
It included 17 shows with supporting acts Skepta, Talay Riley and Ultra. "We Dance On" was released on , as the album's lead single. The song was also included on the soundtrack to the film Streetdance 3D.